The Ultra Hot Story

Four surf buddies came together in 1986 and decided to form a business when they noticed that a surfboard logo sticker printed in bright colors was developing a cult-like following on the Texas coast.

The four friends purchased the logo and created a line to include t-shirts and other apparel. The demand for Ultra Hot grew so quickly that they had to expand outside of surf and skate shops to include gift, convenience and even auto parts stores.  Stickers were being shipped worldwide to Europe, Asia and South America.  

It was nearly impossible to drive along the southern coast of Texas without seeing an Ultra Hot sticker affixed to the rear window of a car or truck.

Between 1986 and 1990 over one million stickers had been sold!

Nearly two generations later, Ultra Hot has found a new fan base as the bright colors and bold design has caught the attention of people all over the world.

Slap an Ultra Hot sticker on your car or truck, surfboard, skateboard, boat or backpack, anywhere!